(Internet jobs) Send Your Network Marketing Business into the Stratosphere with Email Marketing
No commentsBy ERIK GIFFORD
Too many network marketers struggle with increasing their business’s distributor database on a consistent basis. They employ the traditional methods, and as a result, these businesses inevitably turn to the Internet in search of answers and help. What they find there is scads of information about how Internet network marketing has the potential to be an effective way to grow a business.
As you delve into the world of marketing your business online, you learn much that will help you become a rock star marketer. One of the marks of a stellar network marketer is the ability to successfully build relationships. The element that bridges the gap between Internet marketing and network marketing is the tool known as email marketing, and it’s something every network marketer should have in his bag of tricks.
Email marketing is the term given to the online, yet personal, process of forging relationships with prospects that are brought “into the fold” of your business through email. Here’s how it works: Your business needs a lead capture page (the web page that gets peoples’ attention), an autoresponder (to reply to inquiries automatically) and a blog. When a prospective customer chooses to opt in to your lead capture page, he is directed to your autoresponder. He has agreed to let you contact them in the future. This is your golden opportunity.
When a potential customer opts in, he is saying that he wants to learn more about your product or service. He is interested in what you have to say. Take advantage of this by sending each new prospect emails that promote your business in some way. Do you have expertise in your area? Promote your knowledge. Can you solve a problem? Promote your solution. Are you peddling a product or service? Promote your wares. The goal of email marketing is to sing the praises of something that interests your audience.
An autoresponder is a key element in successful email marketing. Think of it as your personal automated secretary. The autoresponder sends out pre-written emails systematically over a period of time designated by you. You write the emails in advance, when it is convenient for you. Be sure to inject your personality into these emails; it has been shown that after 4 to 7 emails from you, your prospect feels like they know you and they will have warmed up to you, which equates to a willingness to buy from you. And that’s the goal! You can influence what your prospects want to buy, too, so be sure to promote what it is you want them to buy.
Email marketing is the piece of the business puzzle that most online network marketers overlook, and in doing so they let fall through the cracks the crucial relationship between themselves and their prospects. That is the key to the success of their network marketing business. Particularly in an MLM situation, it is important to forge this relationship so that your prospects will be inspired to become part of your network, which means more dollars in your pocket.
Here’s one final word about how to improve your business through email marketing. It affords you the luxury of having leads driven to you, rather than having to chase them down. Having to play the role of the hunter rather than the hunted is the primary reason that many network marketers fail. You want your prospects to come to you, and email marketing is one of the best ways to do it.
Network marketing and MLM home businesses should make full use of email marketing strategies.Erik Gifford,a network marketing internet attraction marketing coach,has posted a free article at network marketing guidance.
The Worst Mistake Voice Broadcasters Make Answering Calls - And It’s Very Common
By David Seldon
This article reveals the single worst mistake broadcasters make when answering calls in response to their recorded message. And this mistake is very common. Many experienced broadcasters continue making it! Luckily, this mistake is real easy to fix.
The single worst mistake in answering is to say something like…”Hi, this is Amy, thanks for calling Wonderful Web Widgets, how can I help you?”
Now, you may be thinking “what’s the big deal, that sounds courteous and professional”. Well, you’re right, it is, but that’s not the problem. The problem is, just because Amy’s phone rang, it was not really an inbound call! And it shouldn’t be answered as such. Amy’s response is a mistake, because;
The caller is responding to Amy’s outbound call (whether she realizes it or not, the broadcast message is just like Amy calling outbound). And the message included an offer - “to speak to a consultant about web widgets for your business, press 1 now”.
Don’t see it yet? Sometimes it’s not obvious. To understand, you need to put yourself in the place of the prospect. Remember that most folks receive your call and hang up, or press “2, to be removed from the call list. And of the folks who press “1″ to speak to Amy, some are negative callers who will only ask to be removed - so for them, Amy’s mistake really doesn’t matter - there’s no way they’ll be interested in your web widgets, ever.
The folks you should be focused on are the ones who pressed “1″, and who have a positive interest. Remember, your message just interrupted their day, and sure, they are interested, but since this is a cold call, many of them will have a pretty high level of doubt, suspicion, or wariness. So, consider the prospect’s mindset as you look in on the scenario…
Prospect hears: “to speak to a consultant about the benefits of web widgets for your business, press 1 now” … A few seconds pass as the respondent listens to hold music … Amy connects and says: “Hi, this is Amy, thanks for calling Wonderful Web Widgets, how can I help you?”
Now do you see the problem? Amy made two mistakes in one, in this example.
1. She said “thanks for calling”, but the respondent will think “I didn’t call you, you called me”…
2. She asked how she could help, but the respondent pressed 1 “to speak to a consultant about the benefits of web widgets” - and Amy knows that, or should…
If you consider a prospect who has a certain level of wariness along with interest, Amy’s response will do nothing to increase interest, and may reduce it. Worse, her response will probably increase the respondent’s wariness or suspicion. Which is obviously not the best start to a phone conversation with a prospect!
So what’s the answer? Amy needs to acknowledge two things: 1 - that she called the respondent, and knows that they responded. 2 - that she knows why they responded. So, a much better response could be:
“Hi, this is Amy with Wonderful Web Widgets, thanks for responding to our call…Would you like to speak to a web consultant?”
For the prospect who is positively interested, the second response flows smoothly and naturally from the recorded message, allowing the conversation to proceed without raising the prospects doubts. Like I wrote earlier, this mistake seems so trivial, you’d be surprised to listen to how many experienced broadcasters ignore this advice. Since this is a numbers game, isn’t it best to begin all of the conversations the smoothest way possible?
David Seldon operates LivePhoneLeads.com providing voice broadcasting services for businesses. Find more informative articles about voice broadcasting at Live Phone Leads.
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Things to Consider with Social Networks and Internet Marketing
By Justin Stewart
When it comes to internet marketing, the idea is simple; use the internet to market whatever you need to get across. Through advertising and other promotions, you can boost name recognition, visits, and customers. The internet is a beacon where millions and millions of people from around the world can come together to communicate. This is a resource that has gone somewhat untapped for a long time; many companies and businesses are just now beginning to realize the potential of the internet and internet marketing.
What makes the internet special is the fact that it is a medium that can be update in real time. This allows you to reach out to millions of people instantly. The only problem that existed, however, was the issue of trying to find all of these people. While there were millions of people on the internet, there was no major place for them to go. The advent of social networking sites has solved that problem. What is it about social networking sites that you need to consider when looking to get into internet marketing?
Number of People
When looking into social networks for internet marketing, you need to be aware of the massive amount of people on the actual site itself. While this can be an incredible asset, it can be a big problem; you can effectively reach your target, but can also get lost and waste your resources with a miss-step. Trying to reach too many people at once can be an issue, so making sure you do not get caught up in the number of people on the site will help you to have a successful internet marketing campaign.
Connectivity
If you are looking to do internet marketing with a social networking site, be sure to utilize the connectivity to your advantage. People can connect easily; managing to connect your business, product, or service with these people can cause instant connectivity with a large amount of people.
Promotional Ability
The promotional ability that is available with social networking websites can be a great way to have a strong internet marketing campaign. Becoming a part of that social networking site is the best way to have an in with your exact target market. While this requires a lot of thought, planning, and cooperation, it can be a great way to boost your marketing campaign.
The sheer size of people on social networking sites is enough to make it an obvious target for internet marketing. The social networking site is one of the best ways to segment your market to reach exactly who you want to reach; it is one of the most effective and efficient ways to reach your target market. If you consider all of the aspects of social networking sites, you can understand exactly why it is a tool for internet marketing.
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Wednesday, August 27th, 2008 at 11:20 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
